Imagine walking into your very own photography studio that’s filled with equipment and being your own boss. Sounds like the dream, right? It definitely is!
Just about every photographer aspires to one day open his/her own successful photography studio. Starting a photography business takes a lot of effort and there are a few things you need to know before taking the leap.
Are you ready?
Starting up your own photography studio is a massive commitment that needs a lot of dedication. Before taking such a big step it’s important to determine how knowledgeable and experienced you are. Going into any business with little to no knowledge is a big risk that could jeopardize everything. Make sure that you are ready for this step before jumping into it.
1. First things first- develop a plan.
In order to be successful at anything in life, you have to plan. Likewise, when thinking of opening any business a plan should be implemented. This plan doesn’t necessarily have to be a business plan, but a simple plan that gives you a direction of what you would like to achieve. Goals, objectives, and budget are all key areas that need to be focused on when planning. A well thought out plan is the first step towards success.
After coming up with a killer plan, dig a little deeper by doing some thorough research. Research can help you find a gap in the market for different niches that you could perhaps focus on. While researching scope out competitors and identify their weaknesses. These weaknesses can be used to your advantage and you can improve your studio based on your findings.
3. Costs and Capital
This step is all about crunching the numbers. You’re going to want to make a list of every single thing that will cost money. Equipment, studio lease, staff and set up are a few things to add to your list of costs that will determine how much capital you will need.
If you’re unable to float enough cash for equipment try shopping around for second-hand photography gear. Just make sure that whatever you buy is in decent condition beforehand.
4. Find a space that you can work in
When looking for a new studio don’t over splurge- opt for the cheapest option that you can work with to save money. The extra cash you save every month can go towards saving for a future business investment.
When looking for space try to get something that is airy and has natural light, this will work to your advantage when shooting indoors. When you’re more established and successful you can look at getting a bigger studio.
5. Have some crazy specials
Once everything is up and running and you’re ready to open- do something eventful. Throw a party and invite as many people as possible. This will get people chatting about your photography studio and it could bring in potential clients.
Have opening promotions and market them online for people to see. At this point, it’s also very important to have an online presence for the photography studio. Build up a website and link it to your social media pages so that it’s easy for clients to find you.
6. Bring the A-game to client meetings
As a photographer, it’s important to be creative and build a strategy before meeting with clients. Think out of the box and come up with different ideas and visions that will work for them. When meeting clients it’s crucial to make them feel important and special. Be professional and friendly so that they feel comfortable around you.
7. Be prepared for some bumps in the road
There will be a few glitches every now and then, it’s just natural. It could be anything from finances to something as simple as a bulb not working. Circumstances do not define a person, reaction does. Be patient and everything will fall into place exactly as it should.
8. Failure is not an option
Live by these words and push the boundaries every single day. Try out new things and be an active photographer. Every couple months try photographing something that takes you out of your comfort zone, this exercise will help you grow and will start up a conversation of your photography studio.